This feedback, while positive, represented a huge opportunity for the property to engage with guests with planning details prior to their stay to encourage them to add more nights to their stay and book services in advance driving ancillary revenue, before they filled up. As a result, they aren’t able to take advantage of everything the resort offers.įollowing COVID-19, post-stay feedback indicated that leisure guests wished they had more time to enjoy the property and made advance reservations to enjoy the many amenities. But, when booking, most guests don’t realize how much there is to do and book a single night stay with no advance planning.

The challengeįrench Lick Resort offers more activities and outlets than a single guest could take advantage of during a 2 or 3 day stay. The resort is known for its elegant architecture, world-class amenities, and rich history, and it has played host to many famous guests over the years, including presidents, entertainers, and business leaders. The resort consists of two grand hotels, the French Lick Springs Hotel and the West Baden Springs Hotel, offering indoor versatile meeting and event space with more than 169,000 square feet, over 3,000 acres of outdoor space as well as several other attractions, including a casino, a golf course, a horse stable, 12 restaurants, and 2 world-class spas.īoth hotels have undergone extensive renovations and restorations in recent years, and they are now popular destinations for travelers looking for a luxurious and relaxing getaway.

French Lick Resort is a historic resort complex located in the Hoosier National Forest in Southern Indiana in the town of French Lick, Indiana, in the United States.

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